Monday, September 12, 2005

NHL to XM Radio

o DC-Based XM Signs $100 Million Deal with National Hockey League

Washington, DC -- Adding a significantly chunk to its sports
programming, DC-based XM Satellite Radio, a provider of satellite
radio services with more than 4.4 million subscribers, said on
Monday that it has signed a 10-year, $100 million deal to become the
exclusive satellite radio broadcaster of the National Hockey League
(NHL) games beginning in the 2007-08 season. XM said that it will
begin broadcasting NHL games this season, though not on an
exclusive basis. In addition to providing live play-by-play coverage
of more than 1,000 games a season, XM plans to launch a dedicated
NHL radio channel featuring original programming focusing on all
aspects of the sport. XM's Canadian partner, Canadian Satellite
Radio, is funding a portion of the deal. Coverage will include games
from every team, as well as the NHL All-Star Game, the Stanley
Cup Playoffs and the Stanley Cup Final.

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